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Sanrio and various corporate partners have released Hello Kitty-branded products, including the Hello Kitty Stratocaster electric guitar (since 2006, with Fender in the US) and even an Airbus A330-20 commercial passenger jet airliner, dubbed the Hello Kitty Jet (2005–2009, with EVA Airways in Taiwan).

Hello Kitty was also chosen by AH-Software to become a Vocaloid. The choice was attributed to the fact it was their 50th year anniversary. The Vocaloid was named Nekomura Iroha and was released in Japanese. As of August, 28th, 2014 it was rumored Hello Kitty is a human girl and not a cat. However, it has been confirmed that Hello Kitty is actually a gijinka (anthropomorphic) cat and not human. [1] The character's first appearance on an item was a vinyl coin purse in Japan, which ended up being the hottest selling item that year which came as a surprise to everyone. Hidden behind each of the 24 doors are delightful collectibles that are sure to light up the faces of children and adults alike. From 10 uniquely designed keychains to 5 fashionable rings, each item is a nod to the iconic Hello Kitty universe, exuding cuteness and charm. Beyond that, a selection of small, irresistible goodies awaits discovery, turning the countdown to Christmas into an enchanting experience.As the mascot of Sanrio, Hello Kitty has never fallen below top 10. Hello Kitty also has the most consecutive wins, being 11 wins in a row. Hello Kitty's popularity began waning in Japan before the year 2000. In 2002, Hello Kitty lost her place as the top-grossing character in Japan in the Character Databank popularity chart and has never recovered. In a 2010 survey, she was in third place behind Anpanman and Pikachu from Pokémon.

As of August 2007, Thai police officers who have committed minor transgressions such as showing up late or parking in the wrong place are forced to wear pink Hello Kitty armbands for several days as penance. In May 2008, Japan named Hello Kitty the ambassador of Japanese tourism in both China and Hong Kong, which are two places where the character is exceptionally popular among children and young women. This marked the first time Japan's tourism ministry had appointed a fictional character to the role.On April 21, 2020 Hello Kitty made an official crossover live action video called Shimajiro & Hello Kitty in Exercise with Friends in which the mascots of Shimajiro and Hello Kitty joins together to get people to dance and exercise during the Coronavirus pandemic.